The Benefits Of A CMS Website

  • By Cynthia Mitchell
  • 29 Mar, 2016

Why You Should Consider A Content Management System Website

You have probably heard the term CMS website before, but may not know what it means or why it matters. CMS stands for content management system. If well designed, this system can offer business owners a lot of value. In most cases, CMS sites allow relatively easy website maintenance. Breaking the dependency on ALWAYS needing a web designer for every update or change can be quite liberating.  Here are few distinct advantages that come along with a quality CMS website:

SAVINGS ON WEBSITE MAINTENANCE: If you frequently need updates to your website, that can add up over time if you have to pay a web designer for each update. Having the ability to update text and pictures yourself, can save you a lot of money long term.

ALLOWS FOR TIME SENSITIVE UPDATES: If something happens or changes in your business that requires an immediate update, you can often do it yourself.  A new address, out of stock product, or urgent announcement are just a few things that may not be able to wait until your web designer is able to update it for you.

KEEP YOUR CONTENT FRESH: Professional web designers and SEO consultants are definitely worth their weight in gold, but they are not present as an integral part of your business day to day. So you or a designated employee are the perfect person to keep your website up to date with fresh, relevant content. 

Having a CMS site doesn't mean you will or should do it all when it comes to your website.  More complex updates, adding new pages and SEO, probably should be handled by a professional web designer.  Still, being able to have the option to do a bit of self-maintenance is valuable and should be something to carefully consider when you have your website developed. Be sure to ask your designer specifics about the CMS ease of use, capabilities and training. 



Web Design, SEO & Social Media How-To's, Helpful Tips and Discounts

By Cynthia Mitchell 06 Oct, 2017
Effective 10/4/17 campaigns will be able to spend up to double the average daily budget that you set. Google says they made the change to help you reach your advertising goals, like clicks and conversions. Still, many advertisers are not even aware of this change and many who are, are not happy about it. They did also state that you won’t ever be charged more than your monthly charging limit.

Be sure to read the whole policy change so that you can make informed decision. Click the link below for additional information.

https://support.google.com/adwords/answer/1704443

By Cynthia Mitchell 28 Sep, 2017
Getting traffic to your website can seem like an overwhelming task. There is so much competition online and getting in front of your target market can be challenging. Still, it is important to monitor your website traffic and actively work on increasing it. 

HERE ARE 5 TIPS FOR DRIVING TRAFFIC TO YOUR WEBSITE:
By Cynthia Mitchell 18 May, 2017
Cyber security and the growing threats online seem to be mounting by the minute. Protecting your website, computers, data, business and clients is becoming more and more challenging. Still, you can't ignore the issue and leave your business at risk. Here are 4 tips to help you secure your website and computers:

1. ADD AN SSL CERTIFICATE: 
This will enable https protocol and allows secure connections from a web server to a browser. Data becomes encrypted and the information becomes unreadable to everyone except for the server you are sending the information to. This will help visitors feel safer and reduce your risk and liability. It will also help your SEO.

2. BACK UP YOUR WEBSITE: 
Hackers are everywhere. Even well secured sites may fall victim to hacking. Keep a full back up of your website both on your computer and on an external drive. Complete full website backups regularly.

3. KEEP PASSWORDS PROTECTED & UPDATED:
How often are you changing your passwords? Are you sharing sensitive passwords with staff? Are your passwords written down in your office? You need to have complex passwords that are changed regularly for you website, hosting, email, social media, etc. Don't ever share this information unless absolutely necessary. 

4. KEEP YOUR SOFTWARE UP TO DATE: 
Outdated software on your computer can leave you vulnerable. New security patches and fixes are often included in software updates. Be sure all the programs running on your computer are always up to date.

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