Is SEO A DIY Project?

  • By Cynthia Mitchell
  • 18 Dec, 2015

You Can Try To Manage Your Own SEO... But We Don't Recommend It!

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So you know how to sew, but do you give yourself stitches? Probably not, right? In many cases, there are some things you can do on your own depending on your knowledge base and skillset, but if you are serious about optimizing your site and continuously ranking well then using professional SEO services is your best option. Actively working with a professional and staying engaged in the efforts will mostly likely give you optimal results. Your time is usually much better utilized by managing your business and not your SEO. Here are a few things you want to keep in my when it comes to doing SEO right:

1. Make sure you are using an SEO consultant that uses “white hat” methods. Ask your SEO consultant specifics on techniques, current client results and transparency of services rendered. If you are penalized by a search engine for them using less than acceptable techniques, that can be difficult to come back from.

2. Staying up-to-date with industry standards is crucial.   Google constantly updates it’s SEO algorithms so they should also be keeping up with those type of industry changes as well.

3. Stay focused on long-term success.   Never compromise when it comes to doing things the right way, even if it is the hard way or the long way.  You want to always keep Google’s ultimate goal in mind: to stay the number one search engine by serving up the best search engine results. So make sure your website is accurate, content rich, user friendly, up to date and mobile friendly and modernized. Having a truly “quality” website is your best SEO ally!

Web Design, SEO & Social Media How-To's, Helpful Tips and Discounts

By Cynthia Mitchell 06 Oct, 2017
Effective 10/4/17 campaigns will be able to spend up to double the average daily budget that you set. Google says they made the change to help you reach your advertising goals, like clicks and conversions. Still, many advertisers are not even aware of this change and many who are, are not happy about it. They did also state that you won’t ever be charged more than your monthly charging limit.

Be sure to read the whole policy change so that you can make informed decision. Click the link below for additional information.

By Cynthia Mitchell 28 Sep, 2017
Getting traffic to your website can seem like an overwhelming task. There is so much competition online and getting in front of your target market can be challenging. Still, it is important to monitor your website traffic and actively work on increasing it. 

By Cynthia Mitchell 18 May, 2017
Cyber security and the growing threats online seem to be mounting by the minute. Protecting your website, computers, data, business and clients is becoming more and more challenging. Still, you can't ignore the issue and leave your business at risk. Here are 4 tips to help you secure your website and computers:

This will enable https protocol and allows secure connections from a web server to a browser. Data becomes encrypted and the information becomes unreadable to everyone except for the server you are sending the information to. This will help visitors feel safer and reduce your risk and liability. It will also help your SEO.

Hackers are everywhere. Even well secured sites may fall victim to hacking. Keep a full back up of your website both on your computer and on an external drive. Complete full website backups regularly.

How often are you changing your passwords? Are you sharing sensitive passwords with staff? Are your passwords written down in your office? You need to have complex passwords that are changed regularly for you website, hosting, email, social media, etc. Don't ever share this information unless absolutely necessary. 

Outdated software on your computer can leave you vulnerable. New security patches and fixes are often included in software updates. Be sure all the programs running on your computer are always up to date.

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