The New Year brings so much change, excitement and reflection. It's a great time to review and evaluate your online marketing and website as well. Sometimes even small changes can make a BIG IMPACT. Here are 3 website musts for 2017:
SOCIAL MEDIA UPDATES:
Stay up to day with social media trends. New social media sites present themselves all the time. It's important to take advantage of them when there is an opportunity to reach your target market. Expand beyond the standard Facebook & Twitter. You may want to consider Pinterest, Instagram, Periscope, Snapchat and local social sites as additions to your social media marketing strategy.
RESPONSIVE & MOBILE-FRIENDLY:
If your site is not responsive and does not create a mobile friendly user experience, it can cost you clients and ranking. Google does often penalize websites that are not mobile friendly and visitors may have a difficult time navigating your website.
Be sure your site is secure for both you and your visitors. If you collect any sensitive information on your website, be sure that you add a secure connection to your website. Also, be sure to add CAPTCHA to your online forms to help protect you from spam and bots. If your direct email address is on your website, you may want to consider removing that as well to help prevent spam and email spoofing.