Ensure Your Site Is Fully Optimized! You should have solid on-site and off-site optimization. This includes:

Track Your Traffic & Conversions. Google Analytics is a great way to track both. Simply getting “more” traffic should not be your goal. You want to get the “right” traffic so that you can increase your conversion rate. The appearance of your site as well and its user-friendliness also DIRECTLY affects your conversion rate.

Update Your Site Frequently. As your business evolves and grows, so should your website. Your website should immediately reflect any changes and/or additions to your business. Fresh content is also great for SEO!

Include A Newsletter Sign Up Feature. You should always offer a way for visitors to stay in touch with you. Including a Newsletter Sign Up as a pop-up with an incentive to subscribe will help you follow-up with visitors and increase your conversion rate long-term. Mailchimp offers a free option for email marketing.