Drive Traffic To Your Website

  • By Cynthia Mitchell
  • 28 Sep, 2017

5 Ways To Help Increase Your Website Traffic

Getting traffic to your website can seem like an overwhelming task. There is so much competition online and getting in front of your target market can be challenging. Still, it is important to monitor your website traffic and actively work on increasing it. 

HERE ARE 5 TIPS FOR DRIVING TRAFFIC TO YOUR WEBSITE:
  1. IMPROVE YOUR WEBSITE: It probably is not a good investment of your time or money to try and increase traffic to a poorly designed site. If you know your site is not up to par, have your site redesigned and optimized immediately. Your site needs to be inviting, user-friendly and full of rich content. This step by itself will naturally help with your traffic and online ranking. 

  2. TAKE OUT ONLINE ADS: Pay Per Click ads on Google & Bing can quickly increase your traffic. Being poised at the top of the page for your important keyword terms can help you instantly reach your target market. Social media ads on sites like Facebook, Instagram and Pinterest can also boost your website traffic as well.

  3. ENGAGE YOUR AUDIENCE: Run contests, have promos, offer giveaways, utilize email marketing and blog your heart out. You can require that individuals visit your website for access to blog posts, promo offers and contest entries. 

  4. UTILIZE SOCIAL MEDIA: Most, if not all, your social media posts should link back to your website. Interesting, funny, informative, unique and promotional posts are all great ways to help generate additional website traffic. 

  5. INTEGRATE YOUR WEBSITE ADDRESS WITH YOUR BRANDING: Your website address should never be hard to find. It should be on your business cards, brochures, email signature, promo products and your online listings (e.g. Kudzu, Google Maps, YP.com, etc). You should also have a version of your logo that includes your website address on it as well. 

Web Design, SEO & Social Media How-To's, Helpful Tips and Discounts

By Cynthia Mitchell 04 Jan, 2018
Your answer to this question is IMPORTANT! If you don't have an answer at all, that's a big problem. Internet search is growing by leaps and bounds, now with voice search and virtual assistants like Alexa, your visibility online is more important than ever.

Here are 3 tips you can use to help you strengthen your online marketing campaign:

1. SEO - SEO ( search engine optimization ) should be the backbone of your online marketing strategy. Having your website and online profiles optimized is extremely important. All the other marketing you do for your website will work much better if your site is properly optimized. Your social media marketing, pay per click campaigns and email marketing all will be improved by a fully optimized website.

2. Social Media Marketing -  Social media can be a great online marketing tool if it is used correctly. You want to pick the right platforms for your industry and target market. You also want to be sure that you keep it regularly updated with fresh, helpful content. You should also include links, important keywords and images in your posts. You may also want to consider doing paid social media advertising. This can be especially effective when promoting special offers, coupons, new services and events. 

3. Online Reputation - Having a positive, robust online reputation is important. Google your business name and see what comes up? If it's nothing or negative information, this can devastate your business. You also have to move beyond the mindset of just avoiding negative reviews. You need strong visibility online that highlights just how great your business is. Engage your customers and encourage them to post reviews for you online. Be sure to follow up your services with satisfaction surveys to ensure your customers are happy. This also allows you to remedy any concerns they may have before it ends up in a negative review online.
By Cynthia Mitchell 06 Oct, 2017
Effective 10/4/17 campaigns will be able to spend up to double the average daily budget that you set. Google says they made the change to help you reach your advertising goals, like clicks and conversions. Still, many advertisers are not even aware of this change and many who are, are not happy about it. They did also state that you won’t ever be charged more than your monthly charging limit.

Be sure to read the whole policy change so that you can make informed decision. Click the link below for additional information.

https://support.google.com/adwords/answer/1704443

By Cynthia Mitchell 28 Sep, 2017
Getting traffic to your website can seem like an overwhelming task. There is so much competition online and getting in front of your target market can be challenging. Still, it is important to monitor your website traffic and actively work on increasing it. 

HERE ARE 5 TIPS FOR DRIVING TRAFFIC TO YOUR WEBSITE:
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