The landscape of online marketing is always changing and evolving. One factor that remains consistent is the effectiveness of Google Adwords. If done correctly, this type of directional advertising can garner great results. Taking the time to set up a campaign well or hiring a professional to do so is important. PPC advertising can be a sizable investment so it is critical that you are getting the absolute best return on your investment.

Here are 4 ways to improve your Google Adwords campaign and get BETTER RESULTS:

1. Properly Set Up Your Campaign: Sloppy, rushed or ineffective campaign set up can kill your results. Be sure your campaigns are organized by geographic area and service/product. Your landing pages need to directly correlate to your ad and keywords. Make sure your budgets and bid strategy are both properly set up as well.
   
   
2. Utilize Negative Keywords: What you don't come up for can be just as important as what you do come up for. Negative keywords can prevent costly waste. You don't want to come of for irrelevant search results and pay for unwanted clicks.
   
   
3. Set Up Extensions: Sitelink, Callout & Call extentions can all improve your campaign engagement and results. Don't ignore these add-on features that have significant value.
   
   
4. Connect Your Campaign With Google Analytics: You can gather more in-depth data on traffic, conversion, clicks and more by connecting your Google Adwords and Analytics. The more key data you have to analyze the better you can improve and grow your results.