3 Small Business Website Do's and Don'ts

  • By Cynthia Mitchell
  • 21 Jul, 2015

Small businesses need a quality website.  But what does "quality" really mean?

Every small business is different so their website and visitors will require different things. Still, there are a few generally universal do's and don'ts that you can use as a guide for getting started with your small business website:

Do Have Some Idea of What You Want | Don't Tell The Designer I'm Leaving It All To You: You don't have to know it all or have every detail completely thought through, but have some idea of what you are looking for as far as budget, features, number of pages and general style. Do some research and check out competitor sites as well (local and non-local). This will help stimulate your thought process and give you ideas of what you do and don't want your website to look and feel like.

Do Listen To The Professionals | Don't Let Them Steamroll You: Once you do a little homework, share you ideas with a few potential designers. Get their professional feedback and quotes on your project. They should be able to give you explanations for all of their suggestions so that you can determine if you agree with them or not. Do not take their experience for granted. Many of their ideas may be very helpful and valuable to you, but make sure your ideas are being heard too. The final decision should always be yours.

Do Set A Reasonable Budget | Don't Be Completely Inflexible With Your Budget: Of course most small business owners do not have unlimited budgets. So setting a budget or price range for your web design is a good idea. It's important to keep in mind though that you may have to adjust your budget based on the complexity of what you want or adding important features like SEO to your website. Paying a bit more and getting a site that is much more attractive and effective is well worth it in the long run.

If you need a free web design or SEO consultation, call us today. We work with small businesses everyday to help them grow their businesses. Our small business websites are affordable, fast and marketing focused. We also offer comprehensive SEO services to ensure that your new website is visible online for the right keywords.

Web Design, SEO & Social Media How-To's, Helpful Tips and Discounts

By Cynthia Mitchell 06 Oct, 2017
Effective 10/4/17 campaigns will be able to spend up to double the average daily budget that you set. Google says they made the change to help you reach your advertising goals, like clicks and conversions. Still, many advertisers are not even aware of this change and many who are, are not happy about it. They did also state that you won’t ever be charged more than your monthly charging limit.

Be sure to read the whole policy change so that you can make informed decision. Click the link below for additional information.

https://support.google.com/adwords/answer/1704443

By Cynthia Mitchell 28 Sep, 2017
Getting traffic to your website can seem like an overwhelming task. There is so much competition online and getting in front of your target market can be challenging. Still, it is important to monitor your website traffic and actively work on increasing it. 

HERE ARE 5 TIPS FOR DRIVING TRAFFIC TO YOUR WEBSITE:
By Cynthia Mitchell 18 May, 2017
Cyber security and the growing threats online seem to be mounting by the minute. Protecting your website, computers, data, business and clients is becoming more and more challenging. Still, you can't ignore the issue and leave your business at risk. Here are 4 tips to help you secure your website and computers:

1. ADD AN SSL CERTIFICATE: 
This will enable https protocol and allows secure connections from a web server to a browser. Data becomes encrypted and the information becomes unreadable to everyone except for the server you are sending the information to. This will help visitors feel safer and reduce your risk and liability. It will also help your SEO.

2. BACK UP YOUR WEBSITE: 
Hackers are everywhere. Even well secured sites may fall victim to hacking. Keep a full back up of your website both on your computer and on an external drive. Complete full website backups regularly.

3. KEEP PASSWORDS PROTECTED & UPDATED:
How often are you changing your passwords? Are you sharing sensitive passwords with staff? Are your passwords written down in your office? You need to have complex passwords that are changed regularly for you website, hosting, email, social media, etc. Don't ever share this information unless absolutely necessary. 

4. KEEP YOUR SOFTWARE UP TO DATE: 
Outdated software on your computer can leave you vulnerable. New security patches and fixes are often included in software updates. Be sure all the programs running on your computer are always up to date.

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