Email marketing should be a strategic part of your overall marketing plan. This does not mean putting an email sign up link on your website is all you need to do and your work is done. If you are not actively collecting, updating and utilizing your email marketing list(s), then you are missing out on a huge marketing opportunity. Most email marketing platforms allow for easy uploading, customization, integration and reporting. Here are 3 reasons why you should use email marketing to help your business grow...

1. STAY TOP OF MIND: This is a great way to remind both past and potential clients what is so great about your business. Staying top of mind is key when it comes to marketing and growing your business. Don't let customers forget about you and why they should do patronize your business.

2. EASILY TARGET MARKET SEGMENTS: With email marketing, you can create specific lists to target different market segments. For example you can target certain industries, past customers, age groups or gender groups with email marketing by creating specific lists for them. Breaking up your email marketing into segments can help you increase your open and conversion rates.

3. AFFORDABLE PRICING: Compared to many other types of marketing, email marketing is very affordable. You can e-blast special offers, news or new services and products without spending a fortune. You will increase the value of email marketing even more by utilizing all the features that your email marketing provider offers. Even if you have to pay a firm to help you with your e-blasts, this is still an incredibly affordable and effective way to market your business.